Color is a medium of communication. Since online marketing is all about indirect communication with your consumer, colors do the talking in most of the cases. A website is a virtual platform for interacting with your customers and it is mandatory for it to be very informative and also promote a 2-way kind of communication. Though hard to achieve, this is one of the main points where you can race past your competition. The impression that your website graphic design creates in the minds of consumers should be positive and shall drive the way your business shapes in the future. Color is also an essential tool to handle the emotions of the visitors to your site. Colors can induce, excite, soothe, calm and can bring more visitors to your site if handled with care. Colors have meanings attached with them. Again one needs to tread carefully because the same color could mean entirely different things to say people from two different cultures. The cultural aspect of color schemes has a deep impact. Hence, it is better to understand how your customers view the colors in your website. This would solve half your worries. For instance, the color ‘red’ means purity in one sense in India but it is a mourning color in South Africa. This should explain the irony that would result if colors are not chosen with care. For example, the color ‘blue’ symbolizes peace and power. It is the color of the sky and the vast ocean. Hence, a corporate website should have shades of blue in the template to exude professionalism. The color ‘Orange’ is associated with cheer and friendliness. It can also mean steadfastness, courage etc. White symbolizes purity, simplicity, open mind, tranquility and many. This is perfect for the usage of any bright color as the background as it highlights its background. Pink symbolizes tenderness, romance, love and could also be associated with femininity. Websites promoting products for the fairer sex should employ color schemes with shades of pink to attract women. Black is associated with power, strength and mystery. It is stylish, elegant and adds charisma to your web page. Black when used as a background should be used with caution since it might also end up giving a dull look to your page. It suits for photography websites as it highlights the foreground color/photograph on the page. Hope the above tips from a graphic design studio gave you a fair idea of how to choose the color scheme for your web site. Happy Coloring!!