Business through website is easier provided the web is properly designed. Some suggestions are given here to improve the business. Sale is the core of any business. When we speak of sale through website, just building a most attractive website will not suffice. What is important is, it should attract customers and convince them to make a sale. Here are some tips to succeed in website business. Internet is a medium: The matter appearing on the web should be an improvement over the print media and should be appealing. It should provide as much information as possible and the content should be self explanatory. Respect customer’s time: The web should be properly designed to attract the attention of the customers so that he goes into details of the product. The homepage must provide essential information. Design the website with customer in mind: Only such information useful to the customer should be posted there. It should give fair account of the product or company and should not over-flatter. Interact with the visitor: Visitor to the web is a VIP. Take his email address, so that you can interact with him. Take his advice about the product and such other information. Regular update: The contents of the website should be updated regularly. The information should not be old. Any salient feature which has been introduced in the product should be updated immediately. Proper design and form: The website designed should exhibit the professionalism and it should be aesthetically pleasing or beautiful. The graphics should attract customers. The download should be faster. If it slower, the customer will leave the website. Promote: Promotion is one of the most important point in a business. To make the promotion effective, proper communication is required. For this, when a visitor visits you through email, store the email address so that follow up will be easier. Build links: As far as possible, build links to your website so that it gives a clear picture to the customer about your product and other similar products. This explains the superiority of your products and at the same time you save the time of the customer of calling the other dealers or manufacturers. Attract visitor to re-visit the website: When a link is built up, keep sending some email, or pop up screens, external links, auctions, contests etc., so that the customers re-visit your website. Tract the visitor: Once a visitor comes on line, keep a track of his visit, Frequency of visit, duration of visit etc. This information is immensely helpful in assessing the effectiveness of the website. Website should be designed keeping the visitor in mind and not the web owner.